Professional beauty services market seen reaching $348.4 billion by 2031

The global professional beauty services market is projected to rise from $211.5 billion in 2021 to $348.4 billion by 2031, growing at a 4.8% CAGR. Demand is being driven by urbanization, shifting lifestyles, rising male grooming, and faster growth in Asia-Pacific and LAMEA.

Why it matters: - The professional beauty services market is expanding as personal care becomes a bigger part of daily spending. - Growth in hair, skin, nail and massage services is creating opportunities across salons, specialty providers and related occupations. - Asia-Pacific already accounts for more than one-third of global revenue, while LAMEA is emerging as the fastest-growing region.

What happened: - Allied Market Research said the global professional beauty services market generated $211.5 billion in 2021. - The market is projected to reach $348.4 billion by 2031. - The report forecasts a 4.8% CAGR from 2022 to 2031. - Allied Market Research released the report on June 5, 2026. - The report covers the market by service, gender, age group and region.

The details: - Rising awareness of external appearance, wellness and convenience is supporting demand. - Urbanization, a growing middle class and higher female labor-force participation are pushing more consumers toward convenience-oriented lifestyles. - Men’s use of beauty services is increasing and adding to market growth. - Hair-highlights are a growing trend in professional beauty services. - Nail care is drawing more interest through nail extensions, nail art and related treatments. - Professional beauty services are also benefiting from demand for lotions, creams and essential oils used in skin nourishment. - Men are increasingly using skin care, sun care and hair care services. - The report links hectic schedules and changing climates to higher use of services that address dry, dull or damaged skin. - HABIC said spending on hairdressing-related products and services in Ireland reached $1.20 billion in 2019. - Eco-friendly and natural cosmetic products are gaining traction. - Online appointment booking platforms are also helping drive demand. - The U.S. Bureau of Labor Statistics expects rising demand for hair, skin, nail and massage services as the customer base grows. - New and expanded services are also supporting employment for barbers, hairdressers, hairstylists, cosmetologists, manicurists, pedicurists, skin care specialists and massage therapists. - Nail services now include manicure styles, extensions and artificial nails with design options and adornments. - Skin care offerings are expanding to include peels, microdermabrasion and ultrasonic technology. - Massage services are increasingly available in malls and airports for stress reduction and relaxation. - Eyelash extension services are gaining traction as a more specialized offering. - By service, the market is segmented into hair service, skin service, nail service and merchandise sales. - Hair service includes hair cutting, hair coloring and other offerings. - Skin service includes skin care, injectables, makeup and other services. - Nail service includes manicure and pedicure, nail extension and other treatments.

Between the lines: - The report points to a broader shift from occasional salon visits to routine personal-care spending. - Male grooming, wellness-focused treatments and on-the-go service formats suggest the category is becoming more mainstream and more segmented. - The rise of digital booking and natural products shows consumers are influencing both how services are delivered and what is offered. - The regional split suggests the market is being lifted by both mature demand in Asia-Pacific and faster expansion in less-developed markets.

What’s next: - Asia-Pacific is expected to remain the largest regional market through the forecast period. - LAMEA is projected to post the fastest CAGR at 7.4% from 2022 to 2031. - The report says stakeholders in LAMEA are investing more in marketing and advertising to raise awareness of professional beauty services. - Continued product and service innovation is likely as providers respond to changing customer tastes. - The market should keep gaining from broader adoption of wellness-oriented and convenience-based beauty services.

The bottom line: - Professional beauty services are moving from discretionary spending toward a more essential consumer habit, with growth supported by broader demographics, new service formats and regional expansion.