Glam It Up Beauty launches hormone-free lash and brow serums

Glam It Up Beauty has launched clean eyelash and eyebrow serums that avoid hormones and prostaglandins, aiming to give users a safer option in a category often tied to side effects. The products are now available online and are designed for people using lash extensions, microblading and other semi-permanent beauty treatments. Why it matters: - Glam It Up Beauty is targeting growing demand for lash and brow enhancers that avoid ingredients linked to irritation and other side effects. - The launch gives consumers a cleaner alternative in a category where some formulas use prostaglandins and hormones. - The products are aimed at women ages 16-60 dealing with thinning lashes or brows from over-plucking, hormonal changes, postpartum recovery or lash-extension damage. What happened: - Glam It Up Beauty announced the availability of hormone-free eyelash and eyebrow enhancing serums on June 15, 2026. - The San Diego-based online retailer specializes in clean lash and brow care. - The company positioned the serums as safer alternatives that still aim to improve the appearance of longer, thicker and fuller lashes and brows. The details: - The formulas avoid prostaglandins and hormones. - The serums use peptides, hyaluronic acid, biotin, vitamins and plant extracts. - Glam It Up Beauty says users can expect initial results in 4-6 weeks and full results after 12 weeks of consistent use. - The formulas are lightweight, non-greasy and designed for daily application. - The eyelash serum is compatible with lash extensions. - The eyebrow serum is compatible with microblading, brow lamination and brow tinting. - The serums are 100% vegan and hypoallergenic. - The formulas exclude synthetic fragrances, mineral oil, silicones, phthalates and parabens. Between the lines: - The launch reflects a broader clean-beauty push toward products that promise performance without ingredient controversy. - Compatibility with semi-permanent beauty treatments could help Glam It Up Beauty reach customers who want maintenance products without disrupting existing cosmetic work. - The product pitch leans on safety and convenience as much as cosmetic results. What’s next: - Glam It Up Beauty is now selling the serums as part of its online clean beauty lineup. - The company is directing potential customers and media inquiries to Jenni N., founder of Glam It Up Beauty, at hello@glamitupbeauty.com. The bottom line: - Glam It Up Beauty is betting that safer ingredient profiles and treatment compatibility will resonate with shoppers looking for lash and brow enhancement without the tradeoffs of traditional serums.