MIMOSU wins Seoul Award as fermented rice water hair care expands globally

MIMOSU, the K-beauty clean scalp care brand operated by Meong Seok Global Corp., said its Fermented Rice Water Scalp Care Line won the 2026 Seoul Award for Outstanding Product from the Seoul Business Agency. The award spotlights growing global demand for low-pH, fragrance-free hair care built around Korean fermented rice water, and the line is now available on Amazon US and international retail channels.

Why it matters: - The Seoul Award signals recognition for product design, export potential, and consumer innovation. - MIMOSU is positioning fermented rice water as a modern hair-care ingredient for global consumers who want cleaner alternatives to DIY routines. - The brand’s focus on low-pH, fragrance-free formulas targets sensitive scalps and hair breakage concerns.

What happened: - MIMOSU, operated by Meong Seok Global Corp., announced that its Fermented Rice Water Scalp Care Line received the 2026 Seoul Award for Outstanding Product from the Seoul Business Agency. - The announcement followed growing international recognition for the K-beauty clean scalp care brand. - The collection is now available on Amazon US and through authorized international retail channels.

The details: - The Seoul Award honors consumer innovations that combine product excellence, thoughtful design and export competitiveness. - MIMOSU says the line modernizes traditional Korean fermented rice water hair care without the problems common to DIY mixes, including odor, short shelf life and unstable pH. - The formulas are built around inositol-rich rice water, which is designed to help reduce surface friction and lower breakage during styling. - The products use a low pH range of 4.5 to 5.5 to support the scalp’s acid mantle, seal cuticles and help defend against hard-water mineral buildup. - The brand replaces heavy raw starches with hydrolyzed rice proteins and plant oils for lightweight hydration. - The lineup is 100% fragrance-free and designed for sensitive skin and all hair porosities. - The 3-step routine includes the MIMOSU Rice Shampoo Bar, the MIMOSU Rice Water Hair Vinegar Rinse and the MIMOSU 97% Rice Water Hair Growth Spray Mist. - The shampoo bar is EWG-verified, zero-waste and formulated with fermented rice extract and amino acids. - The vinegar rinse combines fermented rice water and apple cider vinegar to remove hard-water deposits, restore shine and rebalance scalp pH. - The spray mist contains 97% fermented rice water extract and biotin, and is intended to refresh roots, soothe the scalp and support hair density without greasiness. - The collection is rooted in Korean fermented rice water heritage and is described as hypoallergenic and clean.

Between the lines: - The award gives MIMOSU a credibility boost in a crowded hair-care market where “clean” claims are common. - The brand is leaning into a familiar wellness trend, but framing it with product stability and daily usability instead of homemade routines. - The export-focused nature of the award fits a company already built around Amazon FBA and global retail distribution.

What's next: - MIMOSU is expected to keep pushing the line through international e-commerce and retail partners. - Meong Seok Global Corp. says it will continue building K-beauty personal care products through regulated global distribution networks. - The company also operates BEAUTÉ SEOUL alongside MIMOSU.