Hannaru launches Naru Box app for Korean beauty wholesale buyers

Hannaru has launched Naru Box, a free iOS and Android app that lets wholesale buyers browse verified Korean beauty catalogs, request samples, place orders and message brand managers directly. The rollout extends a sourcing workflow that now includes shipping updates, direct brand access and sample ordering from a phone.

Why it matters: - The app removes steps that often slow down Korean beauty sourcing for retailers, distributors and e-commerce sellers. - Buyers can move from sampling to wholesale ordering without relying on a trade fair meeting or a local middleman. - Naru Box also gives buyers a direct line to Korean brand owners after a show ends.

What happened: - Hannaru launched Naru Box, a free mobile app for iOS and Android. - The app is available now in the App Store and on Google Play. - Hannaru says the app carries the marketplace's full sourcing workflow. - The workflow includes browsing verified Korean brand catalogs, requesting samples, placing wholesale orders, tracking shipments and messaging brand managers directly. - Push notifications provide order and shipping updates. - The app works alongside the existing web marketplace at hannaru.com.

The details: - Naru Box is named after Hannaru's sampling program. - The sampling program sends full retail-size products from multiple Korean brands in one tracked box. - Buyers can test texture, scent and packaging before placing a minimum order. - The catalog currently includes 83 samples from 24 Korean brands. - Most samples are free to request. - Buyers pay one published flat international shipping rate instead of a separate freight quote for each brand. - The broader catalog includes 529 products from 224 verified Korean brands. - The catalog spans skincare, makeup, haircare, body care and fragrance. - Each listing includes manufacturer specifications such as volumes, packaging dimensions, HS codes, minimum order quantities and certification data. - Hannaru says those details help buyers filter products for the regulatory rules in their market. - Naru Box is available for iOS at the iPhone app listing and for Android at the Google Play listing. - Retailers, distributors and e-commerce sellers can also start from Hannaru's website or scan the QR code at the download page.

Between the lines: - The app turns Hannaru's marketplace into a more repeatable sales channel for overseas buyers who want to evaluate Korean brands without traveling first. - BeautyEurasia 2026 in Istanbul served as a live test of that model. - Hannaru's sales team handed Naru Box samples to more than 140 retailers and distributors from 31 countries at the show. - Those buyers had traveled without a standing Korean supplier of their own. - Every sample handed out at the show was already listed on the platform and now on the app. - That lets a buyer reorder from a phone at the hotel or later from a store. - Sungjin Kim, CEO at Hannaru, said buyers once needed a trade show badge or a distributor's goodwill to reach a Korean brand. - Kim said the app keeps the same catalog, direct brand line and samples open after the show floor closes.

What's next: - Hannaru is pushing buyers to use Naru Box as an ongoing sourcing tool instead of a one-time trade show aid. - The company is directing users to start from the browser at hannaru.com or install the app through the QR code on the download page. - The broader goal is to keep buyers connected to Korean brand owners after sampling and trade show meetings end.

The bottom line: - Hannaru is betting that direct mobile sourcing can make Korean beauty wholesale faster, simpler and less dependent on intermediaries.