Ron Viejo de Caldas enters New York Fashion Week at The Plaza

Ron Viejo de Caldas appeared at The Good Look Gifting Suite at The Plaza during New York Fashion Week, using the event to introduce its premium rums to fashion, beauty and entertainment audiences in New York. The move advances the Colombian brand’s U.S. positioning and frames its heritage as part of a global lifestyle narrative.

Why it matters: - Ron Viejo de Caldas used New York Fashion Week to put a Colombian spirits brand in front of a high-profile U.S. audience tied to fashion, beauty, entertainment and lifestyle. - The activation supports the brand’s push to build stronger recognition in the United States around its premium portfolio and Colombian origin. - The presence at The Plaza gave the brand a platform that matches the premium positioning behind its “The Rum of Colombia” message.

What happened: - Ron Viejo de Caldas participated in The Good Look Gifting Suite at The Plaza in New York during New York Fashion Week. - The brand showcased Ron Viejo de Caldas 8 Años and 15 Años Gran Reserva Especial through gifting, drinks and product discovery moments. - The experience ran for three days at The Plaza Hotel. - The event drew guests from fashion, beauty, entertainment and the Latin community, including Mariangela Guerra, Regina Renata, Diva Lomas and Connie Dávalos.

The details: - Ron Viejo de Caldas positioned the activation around its Colombian roots and its premium identity. - The brand used the platform “The Rum of Colombia” and the concept “Raised by the Andes. Shaped by the Cloud Forest” to highlight its origin story. - The company framed the experience as a way to show a different narrative about Colombia, centered on mountain heritage, time and tradition. - The tasting experience also served as an editorial-friendly moment during a week when Calvin Klein, Alice + Olivia and Alexander Wang were on the schedule. - Ron Viejo de Caldas is from Caldas in the Colombian Andes. - The rum matures at 2,200 meters above sea level in a cloud forest environment.

Between the lines: - The brand is using fashion-week visibility to move beyond a product message and build cultural relevance. - The emphasis on origin, altitude and time helps connect the rum to premium cues that travel well in international lifestyle marketing. - The The Plaza setting signals an effort to place Colombian heritage inside a polished, aspirational environment rather than a traditional spirits-only event.

What's next: - Ron Viejo de Caldas is expected to keep expanding its U.S. conversation through “The Rum of Colombia” platform. - The brand will likely keep using cultural and lifestyle events to introduce its premium portfolio to new audiences. - The New York Fashion Week appearance creates another foothold for future visibility in fashion, entertainment and Latin consumer circles.

The bottom line: - Ron Viejo de Caldas is turning heritage into a premium U.S. brand story, and New York Fashion Week gave it a stage with the right audience and signal value.