Personal care appliances market seen topping $31 billion by 2030

The Business Research Company projects the global personal care appliances market will surpass $31 billion by 2030, with hair care making up 45% of the total. Asia-Pacific is expected to lead regional growth, while Philips and P&G each held 5% of global sales in 2025.

Why it matters: - Personal care appliances are moving from basic grooming tools to connected, AI-enabled consumer devices. - The market’s growth points to stronger demand for premium, energy-efficient and personalized products across hair care, oral care and other grooming categories. - Hair care alone is expected to remain the biggest revenue pool, making product innovation in styling and drying a major competitive battleground.

What happened: - The Business Research Company said the global personal care appliances market is projected to exceed $31 billion by 2030. - The market is forecast to grow at a 6% compound annual growth rate through 2030. - Hair care is expected to account for 45% of the market, or $14 billion, by 2030. - Koninklijke Philips N.V. led global sales in 2025 with a 5% share. - Procter & Gamble Co. also held a 5% share in 2025. - Panasonic Corporation had a 4% share, followed by Dyson Ltd. at 3%.

The details: - The top 10 companies generated about 26% of total revenue in 2025, leaving the market moderately fragmented. - Other named share leaders in 2025 included Conair Corporation, Groupe SEB and Wahl Clipper Corporation at 2% each. - Xiaomi Corporation, SharkNinja and Helen of Troy Limited each held 1%. - Asia-Pacific is projected to be the largest regional market by 2030 at $12 billion, up from $8 billion in 2025. - Asia-Pacific is expected to grow at a 7% CAGR. - The U.S. is projected to remain the largest single-country market at $7 billion by 2030, up from $5 billion in 2025. - The U.S. market is forecast to grow at a 5% CAGR. - Hair care growth is being driven by demand for salon-quality results at home, lightweight devices and better temperature control. - The market also includes hair removal, oral care and other appliances, with online and offline sales channels and female and male end-user segments. - Hair care is expected to add $4 billion in value between 2025 and 2030. - Hair removal and oral care are each forecast to add $2 billion, while other products are expected to add $1 billion. - The report says the broader Consumer Products - Electrical And Electronics market is expected to reach roughly $41 billion by 2030, with personal care appliances accounting for about 76% of that total. - Within the even larger Electrical And Electronics industry, personal care appliances are projected to make up close to 0.6% of total market value by 2030.

Between the lines: - Smart beauty devices are becoming a key differentiator because they can automate settings, personalize routines and reduce hair damage. - Dyson launched the Airwrap i.d. Multi-Styler in June 2024 as its first connected multi-styling hair tool, with Bluetooth connectivity, personalized hair profiles and automated heat and airflow adjustments through the MyDyson app. - The market’s next phase appears to be less about single-function grooming devices and more about connected systems built around convenience, customization and battery efficiency. - The report’s emphasis on sustainability suggests manufacturers may need to compete on recycled materials, durable construction and longer-lasting batteries as much as on styling performance.

What’s next: - The report expects market growth to be fueled by male grooming, rising adoption of electric appliances and sustainability-focused product design. - Manufacturers are likely to keep expanding smart personal care lines, especially devices with AI-enabled personalization and cordless multifunction features. - Geographic expansion and stronger e-commerce distribution are expected to remain important as brands chase demand in Asia-Pacific and the U.S.

The bottom line: - Personal care appliances are becoming a bigger, more tech-driven consumer category, and hair care remains the center of gravity for growth.