Rustic MAKA marks one year with AwearMarket

Michigan underarm care brand Rustic MAKA is celebrating its first anniversary on AwearMarket during Breast Cancer Awareness Month. The partnership underscores a push for more transparent product choices as both brands highlight awareness, ingredients and everyday wellness.

Why it matters: - Rustic MAKA and AwearMarket are using Breast Cancer Awareness Month to spotlight informed consumer choices, ingredient awareness and transparency in personal care. - The milestone matters for a Michigan brand expanding distribution while aligning with a marketplace built around vetted products and clearer product information.

What happened: - Rustic MAKA marked one year in October 2026 as a featured brand on AwearMarket. - The Michigan-based underarm care company joined the marketplace in October 2025. - AwearMarket was co-founded by actor and comedian Dave Coulier. - The anniversary comes during Breast Cancer Awareness Month.

The details: - Rustic MAKA is an independently owned Michigan brand founded in 2014 and based in Novi, Michigan. - The company makes aluminum-free, baking soda-free magnesium deodorants and underarm care products. - Rustic MAKA says its products use plant- and mineral-based ingredients and are handcrafted and professionally formulated. - AwearMarket is an online marketplace for thoughtfully vetted products across personal care, beauty, snacks, home and wellness. - AwearMarket uses product standards, educational resources and an evolving badge system to help shoppers compare ingredients, materials and responsible practices. - AwearMarket also partners with The V Foundation for Cancer Research. - Rustic MAKA co-founder Kasia Rothe said the partnership reflects a shared belief that people should ask questions, pay attention to what they buy and make choices without fear or hype. - Melissa Coulier, AwearMarket's chief brand and wellness officer, said she and Dave Coulier use Rustic MAKA every day and view the partnership as meaningful personally and professionally. - Melissa Coulier said AwearMarket's goal is to give people more information, greater transparency and better tools for informed choices.

Between the lines: - The partnership is being framed as more than a retail arrangement. - Both brands are tying the anniversary to a broader message about wellness without fear-based marketing. - The cancer-awareness timing adds emotional weight and reinforces the brands' emphasis on health literacy and ingredient scrutiny.

What's next: - Rustic MAKA and AwearMarket are entering their second year of partnership. - Rustic MAKA says the collaboration will continue to center on thoughtful products and straightforward information. - More information is available at RusticMAKA.com and AwearMarket.com.