BNTO EXPANDS ITS DISCOVERY-DRIVEN MODEL WITH ITS FIRST BEAUTY EDIT
NEW YORK, NY, UNITED STATES, October 13, 2026 /EINPresswire.com/ -- BNTO, the fashion rental platform built around discovery and personal style, is expanding beyond the wardrobe with the launch of its first BNTO Beauty Edit. Available October 13, the limited-edition Beauty Edit pilot features nine full-size beauty products across fragrance, makeup, nails, skincare, hair, body, and wellness, available for $30 when added to a BNTO rental edit or $35 as a standalone purchase.
The inaugural edit spans fragrance, makeup, nails, skincare, hair, body, and wellness, featuring brands including Ellis Brooklyn, Lilac St., Never Have I Ever, DEDCOOL, Glowbar, and The Good Patch, among others. Bringing its fashion-first approach to beauty, BNTO curated the inaugural edit around products that offer a fresh take on familiar routines, from gel dry shampoo and perfume oils to wellness patches and newer beauty formats.
Unlike traditional beauty edits built around sample sizes, every product in the inaugural BNTO Beauty Edit is full size, giving customers the opportunity to actually incorporate each discovery into their routines. The BNTO team tested every product before making the final selection, prioritizing products with an interesting format, a new approach to an everyday step, or simply something the team was excited to discover themselves.
The Beauty Edit builds on the way BNTO customers already use fashion to experiment with different looks and moods. Beauty becomes another layer of that discovery, whether switching fragrances for an occasion, trying a new beauty format, or finding a product that becomes part of an everyday routine.
BNTO subscribers can add BNTO Beauty Edit to an existing rental and receive free shipping when the two ship together. Rather than introducing a separate beauty subscription, BNTO will release individual curated editions, allowing customers to choose the boxes that interest them.
The inaugural BNTO Beauty Edit is a limited pilot, with customer feedback and demand helping shape future editions. BNTO plans to explore additional beauty, wellness, and lifestyle brands, with potential future boxes tied more directly to seasons, occasions, or specific fashion looks.
BNTO Beauty Edit launches October 13 and is available at BNTO.com for $30 for BNTO subscribers or $35 as a standalone purchase. A limited number of boxes are available for the initial release, with potential replenishment based on demand.
About BNTO: BNTO is a fashion rental platform built around discovery and personal style, giving customers the freedom to explore different looks, moods, and brands through its rental experience. BNTO combines fashion, accessories, and now beauty to create a more expansive approach to getting dressed and expressing personal style.
The inaugural edit spans fragrance, makeup, nails, skincare, hair, body, and wellness, featuring brands including Ellis Brooklyn, Lilac St., Never Have I Ever, DEDCOOL, Glowbar, and The Good Patch, among others. Bringing its fashion-first approach to beauty, BNTO curated the inaugural edit around products that offer a fresh take on familiar routines, from gel dry shampoo and perfume oils to wellness patches and newer beauty formats.
Unlike traditional beauty edits built around sample sizes, every product in the inaugural BNTO Beauty Edit is full size, giving customers the opportunity to actually incorporate each discovery into their routines. The BNTO team tested every product before making the final selection, prioritizing products with an interesting format, a new approach to an everyday step, or simply something the team was excited to discover themselves.
The Beauty Edit builds on the way BNTO customers already use fashion to experiment with different looks and moods. Beauty becomes another layer of that discovery, whether switching fragrances for an occasion, trying a new beauty format, or finding a product that becomes part of an everyday routine.
BNTO subscribers can add BNTO Beauty Edit to an existing rental and receive free shipping when the two ship together. Rather than introducing a separate beauty subscription, BNTO will release individual curated editions, allowing customers to choose the boxes that interest them.
The inaugural BNTO Beauty Edit is a limited pilot, with customer feedback and demand helping shape future editions. BNTO plans to explore additional beauty, wellness, and lifestyle brands, with potential future boxes tied more directly to seasons, occasions, or specific fashion looks.
BNTO Beauty Edit launches October 13 and is available at BNTO.com for $30 for BNTO subscribers or $35 as a standalone purchase. A limited number of boxes are available for the initial release, with potential replenishment based on demand.
About BNTO: BNTO is a fashion rental platform built around discovery and personal style, giving customers the freedom to explore different looks, moods, and brands through its rental experience. BNTO combines fashion, accessories, and now beauty to create a more expansive approach to getting dressed and expressing personal style.
Madison Gregg
Pull PR
+1 774-281-3685
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